brief

We need a series of videos to introduce the ground-breaking content of a training course for the global market. Our customers are very diverse, from business owners, leaders, governmental officers, teachers, coaches, CEOs; the list goes on. Our challenge is to find a clear message and deliver the content so the video can be an effective sales tool as well as being inspirational.

starting point

First time training course is the only ground to produce video materials. Expected outcome is four different videos in Slovenian and English language.

process

Preparation of questionnaire for the client

Study of input materials for training course

In depth main topic research

Re-brief the client on potentials, directions, threats

Content concept as a base for developing different screenplays for videos

Defining the key messages that videos should deliver

Writing screenplay plan

Production plan and video crew brief

Conducting interviews with training course participants, key lecturer and training team

Cut down of raw video material and screenplay re-writing

Supervision of editing

Developing a graphic design for a brand that is emerging through the project

discoveries

1. Always be thankful for clients who share your beliefs and value system.
2. Creating much more video material than planned is a burden for the phase of cut-down and screenplay re-writing.
3. Bilingual outcome takes much more time then you think.