We work in a very competitive IT market and have a good reputation for state of the art services based on high level knowledge. We need help with finding a new corporate brand position that will put us on the map where we belong. We need to move forward from our roots of communicating our brand because we have outgrown our start up appearance. We want the market to connect us with who we are today and not who we were back when we started our company.
A review of materials gathered from branding workshop to establish a better idea of where everybody in the company stands on their current branding. Issues are there from long term employees reluctant to see change.
Review of existing brand including their vision and values as well as how and why they started
Research of competition to try to find a point of uniqueness to differentiate the company in a very competitive and crowded field
In depth review of current branding
Clarifying of the vision and values. Did they live by their existing vision and values?
Simplification of a brand that had become over complicated and confused
Redefining the message as a mission
New outline of the current brand and where it needed to change to become stronger and more defined
From Brand to Stand
From keywords to tagline
New tag line based upon a more cohesive brand structure. A tag line that communicated their vision and values
A new brand story
A new brief for their new brand focusing on protecting and strengthening the new brand
Guidelines for moving forward with their new brand