brief

We have been developing our app for four years now and now we have integrated crucial new features that completely reposition our product due to exciting new functionality. The app has been in use with a name that we want to change. We need to generate ideas how to rebrand our product to allow us to challenge the old guys, the well established players in the global market.

starting point

The new name should work in the app store and as a domain name. The density of the market area is extreme. Understanding the product and defining its benefits is the main challenge.

process

Testing current app

Provided research materials overview (video, desktop websites research)

Customer segment definition

Personas design

Product description per each persona

List of brand name ideas (english)

List of domain name ideas (english)

List of position slogans (english)

Another list of brand name ideas (english)

Another list of domain name ideas (english)

Another list of position slogans (english)

Defining the tone of brand wording (english)

Sample body text for website (english)

discoveries

1. Don’t worry, it’s always hard to please a non-united team of clients.
2. Ask questions instead of providing answers.
3. Clear definition of exact outcomes you should provide is you teaching the client.