brief

We are a network of 7 different organisations and 12 different working units. We have to establish an identity for an umbrella brand where all the members will keep their own integrity and accept the new network identity on a cellular level.

starting point

The participatory process of network members for building an umbrella brand identity is the key.

process

Brand introduction workshop with network members

In depth 2 hour face to face interviews with all 12 working units leaders (designing a questionnaire to find common ground and specifics of each)

Website and social media desktop research of all 12 working units

Analysis of interviews and content structure

Diagnosis of situation

Workshop on potential name directions with the network members

Creating a storytelling through defining purpose, mission statement, brand context and brand name

Live presentation of brand identity and on the spot feedback from members

Designer’s briefing

Communication plan for launch

discoveries

1. We are incredibly inspired by people who’s job is a call.
2. Participatory processes should be a management / leadership standard to make our world a better place.
3. Talking to people and asking questions is an investment.